Advancing AI-Powered Advertising Together
AgenticAdvertising.org is the independent industry organization building open standards and best practices for agentic advertising.
AgenticAdvertising.org is the independent industry organization building open standards and best practices for agentic advertising.
We bring together brands, agencies, publishers, and technology providers to ensure AI advertising develops as shared infrastructure that benefits the entire ecosystem.
Open standards and resources stewarded by AgenticAdvertising.org
The open standard enabling AI agents to execute advertising tasks across any platform. From media buying to creative generation to audience activation.
Explore the protocol →A standard discovery mechanism for advertising agents. Add an adagents.json file to your domain to make your agents discoverable by AI assistants and orchestrators.
Learn more →Industry experts collaborating on protocol development, implementation standards, and best practices for responsible AI advertising deployment.
Join a working group →Industry leaders building the future of advertising together
Join the organizations building open standards for AI-powered advertising.
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