The industry organization for agentic advertising

We steward open standards like AdCP and bring together platforms, brands, agencies, and builders shaping the future of AI-powered advertising.

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Our Projects

Open standards and resources stewarded by AgenticAdvertising.org

Ad Context Protocol (AdCP)

The open standard enabling AI agents to execute advertising tasks across any platform. From media buying to creative generation to audience activation.

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adagents.json

A standard discovery mechanism for advertising agents. Add an adagents.json file to your domain to make your agents discoverable by AI assistants and orchestrators.

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Working Groups

Industry experts collaborating on protocol development, implementation standards, and best practices for responsible AI advertising deployment.

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Our Members

Industry leaders building the future of advertising together

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Shape the Future of Advertising

Join the organizations building open standards for AI-powered advertising.

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Limited time: Founding member pricing ends March 31, 2026