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brand.json Builder
Make your brand discoverable by AI. When AI agents look up your domain, they'll find your official brand name and identity instead of guessing.
Similar to how robots.txt tells search engines how to crawl your site, brand.json tells AI agents who you are.
Build Your brand.json
Enter your domain to validate an existing brand.json or create a new one.
brand.json for
Creating new brand.json
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How many brands does your company have?
If you're unsure, you probably have just one brand.
Single brand: Allbirds, Warby Parker, Stripe
Multiple brands: Nike Inc (Nike, Jordan, Converse), P&G (Tide, Pampers)
Brand information
Auto-generated from name
Add your website, app, or other digital properties where your brand appears
Brand identity
Creative assets
SVG or high-res PNG with transparent background recommended. See how logos look on the homepage
No logos yet. Add a URL to your brand logo.
Define your brand color palette. Each color name can have one or more hex values.
Primary
Secondary
House information
Corporate/parent company domain
Brand portfolio
Brands
No brands yet
Select a brand from the tree to edit its details
The corporate/house domain that contains the full brand portfolio
The MCP endpoint URL for the brand agent
Unique identifier for the agent
Contact information
Live Preview brand.json
Updates automatically as you fill in fields above
{}
Need Help?
Learn more about the Brand Protocol and brand.json format: