Membership - AgenticAdvertising.org

What Membership Means

Membership in AgenticAdvertising.org means joining a community of forward-thinking organizations and individuals who believe the future of advertising should be built on open standards, not proprietary platforms.

As a member, you're not just subscribing to a service. You're investing in shared infrastructure that benefits the entire advertising ecosystem. Your membership dues fund:

Standards Development - Engineering resources to maintain and evolve AdCP and related protocols
Education & Advocacy - Programs to help the industry understand and adopt agentic advertising
Working Groups - Forums for members to collaborate on specific challenges and opportunities
Community Building - Events, resources, and connections that bring the ecosystem together

Membership Classes

AgenticAdvertising.org offers three membership classes, each with different rights and benefits. Choose the class that best fits your role in the agentic advertising ecosystem.

Rights & Benefits	Voting Member	Individual Member	Associate Member
Eligibility	Primary industry participants (Marketers, Publishers, Agencies, Tech Providers)	Individuals working in or interested in agentic advertising	Non-primary participants, adjacent organizations
Governance Rights
Vote on corporate matters	✓	—	—
Elect & remove Directors	✓	—	—
Amend bylaws & certificate	✓	—	—
Approve mergers, dissolution, asset sales	✓	—	—
Hold elected or appointed office	✓	—	—
Participation & Benefits
Participate in Corporation activities	All activities	Activities open to Individual Members	Subject to participant limits
Education, training & development programs	✓	✓	✓
Seek professional certification	✓	✓	—
Participate in working groups & convenings	✓	✓	✓
Participate in category-specific Member Committees	✓	—	—

Key Takeaways

Voting Members control all governance and strategic decisions
Individual Members access professional development without governance rights
Associate Members have important participation rights
All membership classes require annual dues (amounts set by Board)

Founding Membership

AgenticAdvertising.org is in its formation phase. We're offering special founding membership rates through Q1 2026 to organizations and individuals who want to help establish the organization and shape its direction.

What Founding Members Get

Advisory Council membership - Join the Advisory Council that shapes early strategy and the member value proposition
Board voting rights - Vote on the initial board of directors when elections are held
Board eligibility - Founding members are eligible to serve on the board
Launch event priority - Early founding members have priority access to the April 2026 launch event
Recognition - Permanent recognition as a founding member of the organization

Important: Founding membership rates are available through March 31, 2026. After this date, pricing will evolve to reflect the organization's growing programs and services. We expect rates to increase and introduce more tiered complexity as we move into 2026 and beyond.

Timeline

Q4

December 2025 - Launch

Organization launches with founding member program. Founding members join the Advisory Council to help shape early direction.

Q1

Q1 2026 - Board Formation

Founding members participate in initial board selection process. Advisory Council shapes governance structures and member value proposition.

Q2

April 2026 - Launch Event

Official launch event with founding members. Board assumes formal governance.

H2

H2 2026 - Standard Operations

New pricing structure takes effect for new members.

Governance & Board

AgenticAdvertising.org is committed to transparent, member-driven governance. The organization's direction will be set by a board elected from and by the membership.

Advisory Council

During the formation phase, founding members participate in the Advisory Council - a collaborative group that helps shape early strategy, governance structures, and the member value proposition. The Advisory Council provides input and feedback as we build the organization.

Initial Board Selection

The initial board will be selected in Q1 2026 from among the founding members. This is a unique opportunity to help establish the governance structures and strategic priorities that will guide the organization for years to come.

Who can vote: All founding members (corporate and individual) who join before March 31, 2026
Who is eligible to serve: Founding members in good standing
Board composition: Will represent a balance of buyers (brands/agencies), sellers (publishers), and technology providers
Selection process: Details will be announced in January 2026

Recommendation: If you want to participate in the initial board selection process, we encourage you to join as a founding member in Q1 2026 so you can be part of shaping the organization's governance from the start.

Ongoing Governance

After the initial formation period, the board will establish regular governance processes including:

Annual board elections with member voting
Working group charters and oversight
Financial transparency and reporting
Standards development governance

Frequently Asked Questions

How do I choose which membership tier is right for me?

All membership tiers include identical benefits within their category (corporate or individual). Choose the tier that best reflects your organization's size and ability to contribute. We trust members to self-select honestly.

Can I pay monthly instead of annually?

Currently, we only offer annual memberships. This helps us plan and invest in programs that benefit the community. Monthly billing may be available in the future.

What if my organization is a non-profit?

Non-profit organizations typically qualify for lower-tier pricing regardless of budget size. Contact us to discuss your situation and we'll find the right fit.

Do I need to be an AAO member to use AdCP?

No. AdCP is an open protocol that anyone can implement. Membership in AgenticAdvertising.org is about participating in the community that develops and governs these standards, not about access to the technology itself.

How will rates change in 2026?

We expect rates to evolve as the organization grows its programs and services. We may also introduce additional tiers or membership types. Current founding member rates are available through Q1 2026.

Become a Member

Ready to Join?