Standards specifications and builder tools for the AdCP ecosystem
See which AI sales agents are authorized for a publisher's inventory, what properties they expose, and how their adagents.json is hosted. If you publish here, this is also where you manage your record.
brand.jsonA machine-readable brand identity file at /.well-known/brand.json that tells AI agents who your brand is, what it looks like, and how it wants to be represented in advertising.
adagents.jsonA publisher declaration file that tells AI advertising agents what inventory is available, which agents are authorized to sell it, and what governance policies apply.
Endpoint reference for brand resolution, property lookup, agent discovery, and authorization.
View API docs →Architecture, implementation patterns, authentication, sessions, and transport guidance.
View guide →Versioned JSON schemas for all AdCP message types, with validation and migration guidance.
View schemas →