Nearly fifty years before the first display ad, Bill Bernbach reminded us that advertising is persuasion, and that persuasion is an art. Since then we've built a lot of friction between the people who make the work and the people it's meant to move.
AAO is launching the Brand Council to put that right. It's a small group of leaders who steward marketing's future. They know the work that moves people is still the work that pays, and they're brave enough to say so in a room full of ad transactions. We're looking for the ones you quote and love to disagree with, because they change things.
They will shape the future of marketing by:
- Leading. Think out loud where the industry can hear.
- Guiding the protocol agents will run on, and test it with their own brands.
- Setting the agenda instead of reacting to it.
The Council is the vanguard. Its sister, the Marketing Collab, is where brands and the rest of the industry run the experiments that show what works.
AI is reshaping everything, and we want the people who remember what marketing is for to be in the room. Recruiting starts now.