{"domain":"snapchat.com","member":null,"adagents_valid":null,"discovery_method":"community_catalog","hosting":{"mode":"aao_hosted","hosted_url":"https://agenticadvertising.org/publisher/snapchat.com/.well-known/adagents.json","expected_url":"https://snapchat.com/.well-known/adagents.json","resolved_url":null,"last_http_status":404,"last_bytes":66259,"last_validated":null,"origin_verified_at":null,"origin_last_checked_at":null},"files":{"adagents_json":{"status":"community","expected_url":"https://snapchat.com/.well-known/adagents.json","registry_url":"https://snapchat.com/.well-known/adagents.json"},"brand_json":{"status":"present","name":"Snapchat"}},"properties":[{"id":"snapchat","type":"mobile_app","name":"Snapchat","identifiers":[{"type":"domain","value":"snapchat.com"},{"type":"ios_bundle","value":"com.toyopagroup.picaboo"},{"type":"android_package","value":"com.snapchat.android"}],"tags":["snapchat_full_screen"],"source":"community"}],"brand":{"name":"Snapchat","description":"Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life's more fun when you live in the moment!","colors":["#FFFC00","#000000"],"industries":["Computers Electronics and Technology"]},"formats":[{"format_option_id":"snap_ad_video_9x16","display_name":"Snap Ad - Video (9:16)","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"min_width":1080,"file_types":["mp4","mov"],"min_height":1920,"aspect_ratio":"9:16","max_duration":180,"min_duration":3,"max_file_size":1000000000},"description":"Primary video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"},{"required":false,"asset_type":"text","description":"Scene-by-scene storyboard as JSON: { scenes: [{ order, duration_ms, description, vo?, caption? }] }. When provided, video generation follows the storyboard structure. Captions are rendered as on-screen text overlays timed to each scene — optimized for sound-off viewing.","asset_group_id":"storyboard"}],"min_width":1080,"containers":["mp4","mov"],"cta_values":["WATCH","SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","max_file_size_mb":1000,"duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_ad_image_9x16","display_name":"Snap Ad - Image (9:16)","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Primary image asset","asset_group_id":"image"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"min_width":1080,"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"story_ad","display_name":"Story Ad","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":360,"file_types":["png"],"min_height":600,"aspect_ratio":"3:5","max_file_size":2000000},"description":"Tile image shown in Discover (3:5 ratio)","asset_group_id":"tile_image"},{"required":true,"asset_type":"image","constraints":{"max_width":993,"min_width":993,"file_types":["png"],"aspect_ratio":"1:1"},"description":"Publisher logo","asset_group_id":"logo"},{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Array of 3-20 video snaps for the story","asset_group_id":"snaps"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Story title shown on tile","asset_group_id":"headline"}],"containers":["mp4","mov"],"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"collection_ad","display_name":"Collection Ad","format_kind":"image_carousel","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Hero video at top of collection","asset_group_id":"hero_video"},{"required":true,"asset_type":"image","constraints":{"min_width":160,"file_types":["png","jpg"],"aspect_ratio":"1:1"},"description":"Array of 4+ product tile images","asset_group_id":"product_tiles"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Collection headline","asset_group_id":"headline"}],"min_cards":2,"ssl_required":true,"since_version":"3.1","card_aspect_ratio":"1:1","card_headline_max_chars":34,"allowed_card_media_asset_types":["image","video"]},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"lead_gen_ad","display_name":"Lead Generation Ad","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Primary video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Form headline","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Privacy policy URL","asset_group_id":"privacy_policy_url"}],"containers":["mp4","mov"],"cta_values":["SIGN_UP","GET_NOW","APPLY_NOW","READ"],"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_promoted_offerings","display_name":"Snap Promoted Offerings","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Per-offering image asset (9:16 recommended)","asset_group_id":"images"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Per-offering headline","asset_group_id":"headlines"},{"required":false,"asset_type":"text","constraints":{"max_length":90},"description":"Per-offering description text","asset_group_id":"descriptions"}],"min_width":1080,"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"body_text_max_chars":90,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_generated_image_9x16","display_name":"Snap Ad - AI Generated Image (9:16)","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Creative brief with audience, messaging, and objective. AI generates a 9:16 image from this context.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text overlaid on generated image","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_generated_offerings","display_name":"Snap AI Generated Offerings","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Campaign-level creative brief. AI generates a unique image per offering using this brief plus each offering's name, description, and category.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad (platform-rendered overlay)","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Headline text displayed in platform overlay (from offering name or headline asset)","asset_group_id":"headline"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Per-offering headline (auto-generated from offering name if omitted)","asset_group_id":"headlines"},{"required":false,"asset_type":"text","constraints":{"max_length":90},"description":"Per-offering description text","asset_group_id":"descriptions"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"body_text_max_chars":90,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_sponsored_snap","display_name":"Sponsored Snap","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Full-screen ad image shown when user opens the snap","asset_group_id":"image"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"},{"required":false,"asset_type":"text","constraints":{"max_length":500},"description":"Initial chat message shown when user opens the sponsored snap","asset_group_id":"chat_message"},{"required":false,"asset_type":"text","constraints":{"max_length":500},"description":"Auto-reply message when user responds to the sponsored snap","asset_group_id":"chat_response"}],"min_width":1080,"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_generated_sponsored_snap","display_name":"Sponsored Snap - AI Generated","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Creative brief. AI generates a 9:16 image and derives chat messages from this context.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad (platform-rendered overlay)","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text overlaid on generated image","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Destination URL when user swipes up (required for Sponsored Snaps)","asset_group_id":"click_url"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]},{"format_option_id":"snap_commercial","display_name":"Snap Commercial","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"min_width":1080,"file_types":["mp4","mov"],"min_height":1920,"aspect_ratio":"9:16","max_duration":180,"min_duration":3,"max_file_size":1000000000},"description":"Commercial video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"min_width":1080,"containers":["mp4","mov"],"cta_values":["WATCH","SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","max_file_size_mb":1000,"duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"},"applies_to_property_ids":[],"applies_to_property_tags":[]}],"placements":[{"placement_id":"snapchat_full_screen","name":"Snapchat Full Screen","description":"Snapchat Full Screen placement.","property_ids":[],"property_tags":["snapchat_full_screen"],"collection_ids":[],"channels":["social"],"tags":["snap","snapchat_full_screen"],"format_options":[{"format_option_id":"snap_ad_video_9x16","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"min_width":1080,"file_types":["mp4","mov"],"min_height":1920,"aspect_ratio":"9:16","max_duration":180,"min_duration":3,"max_file_size":1000000000},"description":"Primary video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"},{"required":false,"asset_type":"text","description":"Scene-by-scene storyboard as JSON: { scenes: [{ order, duration_ms, description, vo?, caption? }] }. When provided, video generation follows the storyboard structure. Captions are rendered as on-screen text overlays timed to each scene — optimized for sound-off viewing.","asset_group_id":"storyboard"}],"min_width":1080,"containers":["mp4","mov"],"cta_values":["WATCH","SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","max_file_size_mb":1000,"duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_ad_image_9x16","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Primary image asset","asset_group_id":"image"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"min_width":1080,"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"story_ad","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":360,"file_types":["png"],"min_height":600,"aspect_ratio":"3:5","max_file_size":2000000},"description":"Tile image shown in Discover (3:5 ratio)","asset_group_id":"tile_image"},{"required":true,"asset_type":"image","constraints":{"max_width":993,"min_width":993,"file_types":["png"],"aspect_ratio":"1:1"},"description":"Publisher logo","asset_group_id":"logo"},{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Array of 3-20 video snaps for the story","asset_group_id":"snaps"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Story title shown on tile","asset_group_id":"headline"}],"containers":["mp4","mov"],"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"collection_ad","format_kind":"image_carousel","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Hero video at top of collection","asset_group_id":"hero_video"},{"required":true,"asset_type":"image","constraints":{"min_width":160,"file_types":["png","jpg"],"aspect_ratio":"1:1"},"description":"Array of 4+ product tile images","asset_group_id":"product_tiles"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Collection headline","asset_group_id":"headline"}],"min_cards":2,"ssl_required":true,"since_version":"3.1","card_aspect_ratio":"1:1","card_headline_max_chars":34,"allowed_card_media_asset_types":["image","video"]}},{"format_option_id":"lead_gen_ad","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"file_types":["mp4","mov"],"aspect_ratio":"9:16","max_duration":180,"min_duration":3},"description":"Primary video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name","asset_group_id":"brand_name"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Form headline","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Privacy policy URL","asset_group_id":"privacy_policy_url"}],"containers":["mp4","mov"],"cta_values":["SIGN_UP","GET_NOW","APPLY_NOW","READ"],"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_promoted_offerings","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Per-offering image asset (9:16 recommended)","asset_group_id":"images"},{"required":true,"asset_type":"text","constraints":{"max_length":34},"description":"Per-offering headline","asset_group_id":"headlines"},{"required":false,"asset_type":"text","constraints":{"max_length":90},"description":"Per-offering description text","asset_group_id":"descriptions"}],"min_width":1080,"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"body_text_max_chars":90,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_generated_image_9x16","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Creative brief with audience, messaging, and objective. AI generates a 9:16 image from this context.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text overlaid on generated image","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_generated_offerings","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Campaign-level creative brief. AI generates a unique image per offering using this brief plus each offering's name, description, and category.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad (platform-rendered overlay)","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Headline text displayed in platform overlay (from offering name or headline asset)","asset_group_id":"headline"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Per-offering headline (auto-generated from offering name if omitted)","asset_group_id":"headlines"},{"required":false,"asset_type":"text","constraints":{"max_length":90},"description":"Per-offering description text","asset_group_id":"descriptions"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"body_text_max_chars":90,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_sponsored_snap","format_kind":"image","params":{"slots":[{"required":true,"asset_type":"image","constraints":{"min_width":1080,"file_types":["png","jpg","jpeg"],"min_height":1920,"aspect_ratio":"9:16","max_file_size":5000000},"description":"Full-screen ad image shown when user opens the snap","asset_group_id":"image"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"},{"required":false,"asset_type":"text","constraints":{"max_length":500},"description":"Initial chat message shown when user opens the sponsored snap","asset_group_id":"chat_message"},{"required":false,"asset_type":"text","constraints":{"max_length":500},"description":"Auto-reply message when user responds to the sponsored snap","asset_group_id":"chat_response"}],"min_width":1080,"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"aspect_ratio":"9:16","asset_source":"buyer_uploaded","ssl_required":true,"image_formats":["png","jpg","jpeg"],"since_version":"3.1","max_file_size_kb":5000,"headline_max_chars":34,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_generated_sponsored_snap","format_kind":"native_in_feed","params":{"slots":[{"required":true,"asset_type":"text","description":"Creative brief. AI generates a 9:16 image and derives chat messages from this context.","asset_group_id":"creative_brief"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad (platform-rendered overlay)","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text overlaid on generated image","asset_group_id":"headline"},{"required":true,"asset_type":"url","description":"Destination URL when user swipes up (required for Sponsored Snaps)","asset_group_id":"click_url"}],"cta_values":["SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"asset_source":"buyer_uploaded","ssl_required":true,"since_version":"3.1","title_max_chars":34,"buyer_asset_acceptance":"accepted"}},{"format_option_id":"snap_commercial","format_kind":"video_hosted","params":{"slots":[{"required":true,"asset_type":"video","constraints":{"min_width":1080,"file_types":["mp4","mov"],"min_height":1920,"aspect_ratio":"9:16","max_duration":180,"min_duration":3,"max_file_size":1000000000},"description":"Commercial video asset","asset_group_id":"video"},{"required":true,"asset_type":"text","constraints":{"max_length":32},"description":"Brand name displayed on the ad","asset_group_id":"brand_name"},{"required":false,"asset_type":"text","constraints":{"max_length":34},"description":"Optional headline text","asset_group_id":"headline"},{"required":false,"asset_type":"url","description":"Destination URL when user swipes up","asset_group_id":"click_url"}],"min_width":1080,"containers":["mp4","mov"],"cta_values":["WATCH","SHOP_NOW","MORE","READ","GET_NOW","SIGN_UP","BOOK_NOW","ORDER_NOW","APPLY_NOW"],"min_height":1920,"orientation":"vertical","aspect_ratio":"9:16","asset_source":"buyer_uploaded","since_version":"3.1","max_file_size_mb":1000,"duration_ms_range":[3000,180000],"headline_max_chars":34,"brand_name_max_chars":32,"buyer_asset_acceptance":"accepted"}}],"source":"community"}],"authorized_agents":[],"auto_crawl_triggered":true}